Why Posts lives under Newsletter
Slash groups Posts next to Audience and Paywall because long-form posts are part of how you grow and monetize a list: you publish, send (or gate) content, and measure results in one place.
Audience
Use Newsletter → Audience to understand who can receive your writing. Subscriber counts and import tools live there. When you publish a post, distribution rules determine which segments get an email or notification—exact options follow your account configuration.
Paywall
Newsletter → Paywall is where you configure paid tiers and free-preview limits. Posts can be labeled or filtered as free vs paid in the Posts list so you see at a glance what requires a subscription.
Align paywall messaging with the value you promise in featured posts on your profile so visitors who upgrade know what they're getting.
End-to-end picture
- Capture subscribers in Audience.
- Configure Paywall if you sell access.
- Write and Publish from Posts.
- Watch Sends and Opens on each row to refine your next piece.
- Optionally surface selected posts on your public profile as featured content (see the next article).